To expose the immediate risks associated with the current state of driverless vehicle technology, I developed the visual identity for "Protect Our Streets." The campaign required a modern, edgy aesthetic to mobilize communities and cut through the polished noise of tech industry promises. Anchored by a stark, high-contrast palette of industrial yellow and deep charcoal, the branding evokes the urgency of a grassroots movement alongside the universal language of street-level warning signs. By pairing raw, urban portraiture with a dynamic mix of structured, bold sans-serifs and expressive script typography, the comprehensive design system effectively amplifies the human element at risk. Spanning responsive digital platforms and streetwear-inspired apparel, the identity serves as a powerful call to action, demanding that neighborhood safety takes precedence over unchecked automation.